Vice President of Marketing (San Diego) Job at Splitero, San Diego, CA

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  • Splitero
  • San Diego, CA

Job Description

Vice President of Marketing Splitero

Base pay range: $250,000.00/yr - $300,000.00/yr

As a Vice President of Marketing, you will play a pivotal role in propelling our business to new heights and positioning Splitero as the premier partner in the home equity space. Your creative and analytical mindset will drive a continuously evolving marketing strategy, attracting homeowners to our innovative home equity investment product and future offerings. Reporting directly to the CEO, you will lead a team of marketing professionals and foster close collaboration with our product, sales, finance, and legal teams, shaping the future of our company.

Responsibilities

  • Develop and execute innovative, datadriven marketing campaigns to drive homeowner acquisition, engagement, and retention.
  • Lead marketing strategy and growth plans that align with Splitero growth goals, prioritizing scalable initiatives that lead us to become the top HEI choice among homeowners.
  • Partner with Finance to forecast, monitor, and optimize the marketing budget.
  • Manage an omnichannel approach and experimentation to constantly iterate and improve marketing strategy.
  • Build and maintain reporting to measure marketing performance, identifying insights and actionable improvements.
  • Analyze marketing campaign success and homeowner demographics and data, identifying opportunities to refine marketing and sales strategies based on datadriven insights.
  • Work closely with Sales Leadership to align marketing efforts with sales objectives, enabling lead generation and conversion.
  • Collaborate with product teams to ensure consistent messaging and positioning across all touchpoints.
  • Monitor industry trends and competitor activities to inform marketing strategy and identify opportunities.

About You

  • 7+ years of experience leading marketing functions in the fintech, real estate, or mortgage sectors.
  • Proven experience scaling businesses through marketing strategy.
  • Track record of managing $15M+ annual marketing budgets.
  • Strong business acumen and strategic mindset, able to align departmental and organizational goals.
  • Strong analytical skills: the ability to track and measure metrics, forecast performance and revenue, create reports, and present data to leadership.
  • Deep understanding of homeowner acquisition, engagement, and retention strategies, including digital marketing, SEO, SEM, email marketing, and performance analytics.
  • Experience managing and optimizing a marketing budget to ensure high ROAS while balancing shortterm and longterm goals.
  • Skilled in using marketing tools and platforms such as Salesforce Marketing Cloud, analytics dashboards, marketing automation tools, and ad platforms.
  • Exceptional ability to articulate ideas, present data, and deliver compelling messaging internally and externally.
  • Ability to pivot quickly due to changing priorities, goals, and circumstances.
  • Comfortable communicating and building relationships in a remotefirst environment.
  • Desire to participate in a fastpaced growthstage startup.
  • Adaptability: embraces changing circumstances with resiliency and positivity.
  • TeamOriented: prioritizes collaboration, inclusivity, and teammate support.

Seniority level

Executive

Employment type

Fulltime

Job function

Management

Industries

Business Consulting and Services

#J-18808-Ljbffr

Job Tags

Full time,

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