Job Description

Social Media Content Creator 

Prospect Capital Restaurants is seeking a creative and skilled Social Media Content Creator to develop, shoot, edit, and post engaging content for our brand’s social media platforms and marketing campaigns. The ideal candidate is a self-starter with a strong eye for storytelling, proficiency in video/photo production, and a deep understanding of social media trends and marketing strategies. This role requires someone who can craft visually compelling content that drives audience engagement, increases brand awareness, and aligns with our marketing goals.

Additional job responsibilities include:

• Content Creation: Plan, shoot, and produce high-quality photos, videos, and graphics for platforms such as Instagram, TikTok, YouTube, Twitter/X, LinkedIn, and others, tailored to each platform’s audience and format.

• Editing: Edit raw footage and images using tools like Adobe Premiere Pro, Final Cut Pro, Lightroom, Photoshop, Canva, or mobile editing apps (e.g., InShot, CapCut) to create polished, professional-grade content.

• Posting & Scheduling: Manage content calendars, schedule posts using tools like Hootsuite, Buffer, or native platform schedulers, and optimize posting times for maximum reach and engagement.

• Marketing Tactics: Incorporate branding, calls-to-action, hashtags, and SEO strategies into content to boost visibility, drive traffic, and support marketing campaigns (e.g., product launches, promotions, or events).

• Trend Awareness: Stay up to date with social media trends, platform algorithm changes, and emerging tools to keep content fresh and competitive.

• Audience Engagement: Monitor comments, respond to followers, and analyze performance metrics (e.g., likes, shares, views) to refine content strategies.

• Collaboration: Work with marketing teams, graphic designers, or influencers to align content with broader campaign goals.

Requirements:

• Proven experience creating and editing social media content (portfolio or links to previous work required).
• Proficiency with shooting equipment (e.g., DSLR cameras, smartphones, lighting setups) and editing software (e.g., Adobe Creative Suite, DaVinci Resolve, or equivalent).
• Strong understanding of social media platforms, their unique audiences, and best practices for engagement.
• Knowledge of marketing principles, including branding, audience targeting, and conversion tactics.
• Excellent time management and ability to meet deadlines in a fast-paced environment.
• Creative mindset with attention to detail and a passion for storytelling.
• (Optional) Basic graphic design skills or familiarity with tools like Canva or Figma
• Experience with analytics tools (e.g., Google Analytics, Instagram Insights, TikTok Analytics) to track content performance. (preferred)
• Familiarity with paid social media advertising (e.g., Meta Ads Manager, TikTok Ads).(preferred)
• Ability to adapt content for different demographics or industries (e.g., lifestyle, tech, food).(preferred)

Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.

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