Senior Digital Media Buyer Job at Blissy, Burbank, CA

TDFRMnRqbkp2TDROWVhzMzZ3OFA4cnllcGc9PQ==
  • Blissy
  • Burbank, CA

Job Description

About Us

Blissy, the leading brand in beauty and sleep wellness, is looking for a Senior Media Buyer to drive high-performing direct-response ad campaigns. This role is ideal for a data-driven marketer with a strong creative edge—someone who understands consumer psychology, thrives on scaling campaigns, and knows how to turn insights into profitable action.

You’ll work closely with the Sr. Creative Director and broader marketing team to launch, optimize, and scale paid campaigns across Meta (primary), TikTok, and Snapchat. Your expertise in media buying, ad performance analysis, and creative testing will directly impact revenue growth and customer acquisition.

Responsibilities

  • Develop and execute paid media strategies to drive sales and maximize ROAS.
  • Plan, set up, and manage ad campaigns across Meta (Facebook & Instagram), with secondary focus on TikTok and Snapchat.
  • Monitor and analyze performance data daily, optimizing campaigns based on key KPIs.
  • Run A/B tests on creative, copy, and targeting strategies to continuously improve results.
  • Identify and implement new media buying techniques, funnel optimizations, and scaling strategies.
  • Collaborate with the creative team to guide ad concepts based on data insights and consumer trends.
  • Stay ahead of industry trends and platform updates to leverage new opportunities.
  • Manage budgets effectively, ensuring ad spend is optimized for maximum efficiency and profitability.
  • Provide performance reports and insights to key stakeholders, making data-driven recommendations.

Qualifications

  • Proven track record as a Media Buyer with a minimum of 3+ years of experience in performance-based online advertising.
  • Expertise in Meta, with experience in TikTok and Snapchat. Other platforms a plus.
  • Strong analytical skills with the ability to interpret data, optimize campaigns, and improve ROAS.
  • Familiar with DTC brands and how to drive conversions through paid ads.
  • Understanding how to craft and execute compelling ad campaigns.
  • Hands-on experience with testing, optimizing, and scaling media buying strategies.
  • Ability to work non-traditional hours, including weekends, to monitor and adjust campaigns in real time.
  • Deep understanding of the full marketing funnel and how each element impacts the customer journey.
  • Can provide strategic input on ad creatives and copywriting to drive performance.
  • Capable of managing multiple campaigns and budgets efficiently.

Job Tags

Similar Jobs

LocumTenens.com

Vice President of Marketing Job at LocumTenens.com

 ...in over 1,400 healthcare facilities. The Vice President of Marketing is responsible for leading the strategic direction and daily operations...  ...Plan with HSA, Healthcare FSA, Dependent Care FSA, Prepaid Legal Services, 529 Savings Plan, Pet Insurance). Paid parental... 

UTMB Health

Nurse Clinician II (RN) - Neuro CCU (Nights) Job at UTMB Health

 ...professional team. Leadership Recognizes informal and formal unit/hospital leaders and can educate colleagues regarding unit/hospital...  ...gender identity/expression, genetic information, disability, veteran status, or any other basis protected by institutional policy or... 

iHeartMedia

Manager, Client Success Job at iHeartMedia

 ...podcast publishers combined. Podcasting, the fastest-growing new media, today has more monthly users than streaming music services or Netflix; iHeart is the home of many of the country's most popular and trusted on-air personalities and podcast influencers , who build... 

Connecticut Institute for Communities, Inc.

Infant / Toddler CDA Specialist Job at Connecticut Institute for Communities, Inc.

 ...communicate ideas and instructions orally and in writing. Ability to speak, read and write English at a level well enough to understand...  .... Bilingual skills helpful (English/Spanish or English/Portuguese) Mathematical Skills Ability to calculate amounts by...