Job Description

This range is provided by Aditi Consulting. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Pay Payrate: $50.00 - $54.00/hr. Responsibilities Developing and executing Digital PR strategies: Cultivating high-quality citations and brand mentions; proactively create a backlog of relevant opportunities for promotion from relevant publications and websites through engaging content creation and strategic outreach. Online reputation management: Monitor online mentions and social media conversations to track brand sentiment and respond effectively to manage and enhance brand reputation. AI engine and search audits: Integrate optimization best practices into digital PR campaigns and content to improve online visibility. Performance monitoring and reporting: Use digital analytics tools to track the effectiveness of campaigns, measure key performance indicators (KPIs), and refine strategies based on data-driven insights. Collaboration: Work closely with internal teams (marketing, content, SEO, etc.) to ensure digital PR efforts align with broader marketing and communication objectives. Stay up to date with industry trends: Continuously monitor changes in search engine algorithms, digital media trends, and best practices to adapt strategies accordingly. Strong communication skills: Excellent written and verbal communication skills for crafting compelling content, media outreach, and internal/external communication. SEO knowledge: A solid understanding of SEO principles, including keyword research, on-page and off-page optimization, and technical SEO elements. Requirements Analytical skills: Ability to interpret data from analytics tools (e.g., Google Search Console) to assess campaign performance and inform future strategies. Digital proficiency: Adeptness with digital platforms, content management systems, social media tools, and other relevant digital technologies. Strategic thinking and planning: Capacity to develop and implement effective digital PR campaigns aligned with business goals. Relationship building and networking: Proven ability to build and maintain relationships with media, influencers, and other stakeholders. Project management skills: Ability to oversee projects from conception to completion, manage timelines, and meet deadlines. Crisis management skills: Ability to handle sensitive situations and manage brand reputation effectively under pressure. Must Have Skills Web research Familiarity with AI engines Teachable skills Slack value proposition Partnerships messaging Optional skills Comms Promotions Affiliate marketing About the role Additional job details such as seniority level, employment type, and function are listed below. Seniority level Entry level Employment type Contract Job function Marketing and Sales Industries: IT Services and IT Consulting Referrals increase your chances of interviewing at Aditi Consulting. Notes We’re unlocking community knowledge in a new way. Experts add insights directly into articles, started with the help of AI. #J-18808-Ljbffr Aditi Consulting

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