Description About the Role: FreshDirect is seeking a highly motivated Marketing Intern to join our dynamic team! This internship offers hands-on experience across multiple marketing functions, including retention marketing, content creation, social media, digital marketing, sponsorship, event planning, customer acquisition, and performance measurement . You will gain exposure to a fast-paced e-commerce environment while helping to drive FreshDirect's mission of delivering amazing food to our customers. Where You Could Make An Impact: Content & Social Media Marketing: Assist in creating and curating content for FreshDirect's social media channels (Instagram, TikTok, Twitter, Facebook). Support influencer and content creator partnerships, helping to identify and engage with brand-aligned creators. Track social media trends and recommend innovative ways to enhance brand engagement. Retention & Customer Marketing: Support email and SMS marketing campaigns to retain and engage customers. Assist in developing and executing customer loyalty initiatives, promotions, and personalized offers. Analyze campaign performance and provide insights for optimization. Sponsorships & Partnerships: Help coordinate sponsorship activations with community organizations, food brands, and local events. Assist in outreach efforts to develop strategic partnerships with businesses and influencers. Contribute to planning and executing promotional campaigns with brand partners. Events & Experiential Marketing: Support the planning and execution of FreshDirect events, including in-person activations, food tastings, and brand pop-ups. Work with local vendors, community organizations, and schools to expand event reach. Assist in tracking event success and customer engagement metrics. Digital & Performance Marketing: Assist with ad campaign execution across paid search, paid social, and display advertising. Help analyze key performance metrics and provide recommendations for campaign improvements. Conduct competitive research and track industry trends. What We're Looking For: Current undergraduate student (Junior/Senior preferred) or recent graduate studying Marketing, Communications, Business, or a related field. Passion for food, e-commerce, and digital marketing. Strong writing and communication skills with the ability to create compelling content. Knowledge of social media platforms and trends (experience with Canva, Adobe Suite, or video editing is a plus!). Detail-oriented, highly organized, and able to multitask in a fast-paced environment. Analytical mindset with the ability to interpret marketing data and trends. Self-starter who takes initiative and thrives in a collaborative team environment. Why Join FreshDirect? Hands-on Experience: Work on meaningful projects that impact the business. Exposure to Multiple Marketing Functions: Gain well-rounded experience across various marketing channels. Networking Opportunities: Connect with industry professionals and gain mentorship. Food & Perks: Enjoy access to FreshDirect's amazing food and company discounts! Interested? Apply today by submitting your resume and a brief cover letter detailing your interest in the FreshDirect Marketing Internship! Salary range: $20-26/hour #LI-JP1 FreshDirect
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