Job Description
Job Description
Job Description
Director of Corporate Communications
Job Overview:
The Director of Corporate Communications will help define and lead public relations and communications strategies and programs to increase brand awareness and drive growth.
Duties & Responsibilities:
- Corporate Communications
- Contribute to the development and execution of internal and external communications strategies
- Develop and write communication narratives across channels to support business strategies including press releases, newsletters, presentations, and other external and internal communications
- Executive communication support: Guide, recommend, brief, and write executive leadership media and speaking opportunities as directed by the Sr. Director of Corporate Communications
- Create high-quality, persuasive, and strategic presentations and communications for an audience that includes partners, senior management, shareholders, and the board of directors
- Crisis communication: Execute a proactive and reactive crisis communications program to respond to important issues and protect the company's reputation
- Public Relations
- Contribute to the development and execution of the overall public relations strategies
- Develop, create, and manage PR strategies, plans, and activations for new product launches
- Media relations: Drive and manage media relations strategies designed to enhance the brand and corporate reputation
- Drive media relations, media placements, and press coverage
- Ensure brand presence is amplified across earned media platforms, through programs and events designed to keep the company in the news, on social media, and across relevant storytelling platforms
- Develop and execute product immersions and gifting programs
- Campaign management
- Oversee PR best practices, monitor programs, department goals, KPIs, and test and learn to find optimal approaches
- Corporate Social Responsibility
- Identify and build partnerships to increase visibility and ensure breakthrough CSR communications
- Develop and implement CSR communications on internal and external channels
- Maintain ongoing data base of company's CSR efforts and reporting, including the UN Global Compact and SDG reporting
- Lead global sustainability initiatives
- Develop company sustainability and impact report
- Develop and drive the company's sustainability narrative internally and externally for key product launch
- Community Relations: Help to build and steward relationships between the brand and key community stakeholders to create greater brand advocacy
- Assist in identifying and working with external stakeholders to pursue and promote CSR's key objectives (UN, NGOs, governments, charities, companies)
- Develop and maintain company blog and Podcast in line with content strategy
- Support LinkedIn strategy management and create compelling content with key messaging in line with strategy
- Agency Management
- Under the direction of the Sr. Director of Corporate Communications, manage external agency partnerships and communicate priorities for the company
- Work in collaboration with other team members and agency partners to ensure initiatives have 360-degree support and alignment across all channels
- Other duties may be assigned
Qualifications:
- 8+ years’ experience in corporate communications and public relations experience. Consumer product industry experience is a must.
- 8+ years’ experience building and leading a powerful team and demonstrated skill in managing people.
- Experience running public relations as a business and driving against measurable KPIs impactful to the business
- Strong creative thinking, storytelling, and written and verbal communication skills. Must have excellent skills in writing press releases and all content that demonstrates a clear and consistent brand voice.
- A strong track record working with top-tier press
- Analytical skills and the ability to use digital tools to find actionable insights through data
- A collaborative nature with finesse in developing relationships cross-functionally
- Meaningful experience with agency/vendor management
Salary: $150k-$170k
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