Job Description

Must be commutable to Chadds Ford, PA & Wilmington, DE.

We are seeking a highly skilled and results-driven Paid Search Specialist to lead the execution of our campaigns across multiple brands. In this role, you will collaborate closely with cross-functional teams to create and manage effective SEM / SEO strategies across platforms such as Google Ads, Suggested Search.

Key Responsibilities

• Google Ads (Search, Display, YouTube) and Suggested Search campaigns, including keyword research, bidding strategies, ad copy creation, and campaign performance monitoring.
• Work closely with the content team to ensure that ads are optimized with compelling copy, creative assets, and calls to action.
• Continuously monitor and optimize paid search campaigns to ensure maximum ROI, focusing on improving click-through rates, and conversion rates.
• Manage and allocate budgets across paid search and social media channels, ensuring effective spend.
• Conduct competitor analysis to understand market trends and identify new opportunities for campaign success.
• Implement and monitor A/B testing strategies to optimize ad performance and continuously improve KPIs (engagement, click-through rate, conversion rate).

Required Skills & Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 5+ years of experience in deploying search campaigns, preferably in an agency or in-house marketing role with proficiency in platforms such as Google Ads.
• Knowledge of analytics platforms like Google Analytics, SEMrush/Conductor and other analytics tools to drive decision-making.
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously while meeting deadlines and staying within budget.
• Strong written and verbal communication skills to effectively present strategies, results, and recommendations to stakeholders.
• Google Ads certifications are a plus.

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