Job Description

Job Description

Job Description

Salary:

OHO Interactive is looking for a Digital and Content Strategist to lead goal-driven, user-centric strategy engagements and shape our industry-leading content strategy approach and deliverables for website projects. In this role, you will join a cross-disciplinary team and partner with a variety of clients in higher education, healthcare, nonprofits, and other industries to deliver sustainable, holistic, and innovative digital communications solutions. 

Responsibilities

• Drive overall digital strategy engagements and implementations for assigned clients
  • Lead discovery sessions (stakeholder interviews, focus groups, workshops, etc.) to capture both client and user needs, as well as identify both opportunities and risks for OHO
  • Accountable for successful completion and delivery of discovery activities by project team, including audits, user research, and other deliverables
  • Develop and present strategy roadmap to client, reflecting creative problem-solving and holistic, sustainable approaches conceived with input from relevant team members, including information architects/UX designers, content strategists, and developers; 
    • Synthesize inputs from myriad discovery activities to form a clear, cohesive strategic approach
    • Able to recommend changes not just to platforms and presentation but also underlying process(es)
    • Debrief internal project team on findings/recommendations
    • Ensure subsequent project deliverables (e.g. sitemap, wireframes) align to defined strategy 
  • Partner with user research lead to identify appropriate research methodology, analyze results, and draw relevant conclusions
  • Partner with digital marketing team to identify relevant implications and opportunities for SEO, measurement/analytics, digital advertising, website personalization, and other digital marketing approaches
  • Identify technical considerations, if applicable, and problem-solve in partnership with relevant development team members
  • Account for post-launch considerations, ranging from governance needs to digital marketing opportunities
  • Finalize KPIs and tangible success metrics for each project, including both client-facing and internal-facing project goals
• Develop and ensure the quality of OHO’s industry-leading content strategy deliverables
  • Accountable for ongoing iterative improvement of and quality assurance for content strategy process and deliverables
  • Responsibilities include both oversight and delivery of content strategy work
  • Relevant deliverables include but are not limited to website content strategies, messaging architecture, content audits, content templates, style guides, editorial workshops, governance recommendations
  • Oversee work done by contractors, such as copywriting
• Contribute to company sales and marketing efforts as needed (e.g. writing posts for company blog, helping create sales proposals, talking to prospective clients)

Ideal Candidate

• Significant experience (minimum 3-5 years) in a role involving digital strategy, content strategy and/or user experience design
• Talent in building and managing relationships
• Strong oral communication and presentation skills
• Comfortable advocating for and dialoguing with clients about recommended approaches
• Ability to facilitate client and internal workshops and group sessions
• Excited to work with a team that values client and stakeholder collaboration to achieve objectives
• Ability to produce a catalogue of relevant, current solutions for client needs by maintaining a general understanding of all things digital
• Thrives when working and collaborating in a cross-disciplinary environment
• Big picture thinker who is also capable of laying out clear, detailed tactics
  
• Agency experience a plus but not required
• Higher ed and/or healthcare experience a plus but not required. 
• Experience with content-intensive websites with multiple layers of stakeholders helpful.
• Experience with measurement/analytics and SEO helpful, both in regard to setting project strategy and ongoing post-launch maintenance
• Experience with other digital marketing approaches a plus

Measured on

• Overall client satisfaction
• Feedback from co-workers
• Award-winning solutions
• On-time delivery

Employee Benefits
Benefits include 401(k) and match, starting three weeks of vacation, sick time, ten holidays, Summer Fridays, and more! OHO’s Annual Summit in-person meeting at beautiful locations for the entire team. Leadership provides regular company updates, an open-door policy, and fun special events and competitions sprinkled throughout the year! 

Additional Information

• Candidates should be comfortable traveling nationally a minimum of 2 times a year for company and/or client meetings.
• Candidates should demonstrate the ability to legally work in the United States according to federal law.
• OHO Interactive is an Equal Opportunity Employer committed to a diverse workforce.

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