Job Description

Job Description

Job Description

Title: Copywriter

Division/Department: Development

Reports To: Sr. Director of Community Engagement

Status: Full time; Exempt

Summary:
The Copywriter is responsible for crafting compelling, mission-aligned stories and content that inspires action and builds lasting connections with our supporters. This role will ensure all messaging is clear, consistent, and persuasive across various platforms.

Essential Job Functions:

• Write original, engaging, and error-free copy for a wide range of materials, including fundraising appeals (direct mail and email), grant proposals, website content, newsletters, podcast show notes, social media posts, annual reports, and event collateral.
• Conduct interviews with program staff and beneficiaries to research and develop compelling case studies and impact stories that humanize our mission.
• Edit and proofread all content to ensure accuracy, consistency in brand voice and tone, and adherence to style guidelines.
• Work effectively with designers, program managers, and marketing staff to brainstorm ideas and ensure copy and visual elements are seamlessly integrated.
• Adapt writing style and tone for different target audiences and platforms, incorporating SEO best practices for digital content to maximize reach and engagement.
• Use analytics (e.g., Google Analytics, email performance data) to evaluate copy performance and refine future communication strategies (especially important for mid-to-senior roles).

Knowledge, Skills, & Abilities:

• Exceptional writing, editing, and research skills with a strong portfolio of relevant work samples.
• A deep understanding of donor psychology and the ability to create emotional engagement without exploitation is crucial.
• Familiarity with content management systems (CMS) like WordPress and email marketing platforms such as Mailchimp or Constant Contact is highly beneficial.
• Strong collaboration, creativity, adaptability, attention to detail, and problem-solving abilities.
• Demonstrated leadership ability, organizational skills and sound interpersonal skills
• Self-starter, able to work with little direct supervision
• Ability to work collaboratively in a team environment and function as a positive team member
• Ability to think strategically and effectively adapt to change
• Demonstrated competency in meeting deadlines and accomplishing departmental objectives

Education & Experience:

• Education: Bachelor's degree in Communications, Marketing, Journalism, English, or a related field (or equivalent experience).
• Experience: 5 years of professional copywriting experience, preferably within a nonprofit, agency, or advocacy setting.

Working Conditions:

• Office setting on KARM maintained property
• Frequent local travel to various KARM facilities and other locations
• Required attendance at major KARM events or functions

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